Advocacy - Web & social media
OCHA provides the humanitarian community with several advocacy and information resources, including news and analysis from IRIN and ReliefWeb. We also use our own corporate website and social media to raise awareness of humanitarian issues.
OCHA Online is the organization’s corporate, public-facing website. It highlights humanitarian priorities and situations of concern, current information on emergency response and relief funding, and the latest from the Emergency Relief Coordinator, Valerie Amos.
As well as providing an exciting and intuitive gateway to the other OCHA Web presences, OCHA Online explains OCHA's role in making humanitarian aid more effective, and showcases the trusted products, tools and services we offer partners and decision makers.
IRIN is an award-winning humanitarian news and analysis service. It provides cutting-edge coverage of places and issues that are often under-reported, misunderstood or ignored. The service reports on more than 70 countries for over 1 million online readers. It has an e-mail subscriber list of 40,000 people who include decision makers in aid, diplomacy, human rights and education, and those who simply want to know what's happening in the world that doesn't always make the headlines.
High-quality, original journalism on humanitarian events and trends, including early warning of brewing emergencies, contributes to better-informed and more effective humanitarian action. Through products spanning text, film, radio, photography and hard-copy publications, IRIN's unique reporting also builds public awareness and stimulates other mainstream, online and social media coverage, and supports humanitarian advocacy.
ReliefWeb helps make sense of humanitarian crises worldwide by scanning thousands of sources of reliable humanitarian information and analysis for news, reports, press releases, appeals, policy documents, analysis and maps related to humanitarian emergencies. It then ensures the most relevant content is available on ReliefWeb, or delivered through a preferred channel (RSS, e-mail, mobile phone, Twitter or Facebook). ReliefWeb also produces maps and info-graphics to illustrate and explain humanitarian crises.
Significant improvements are being made to ReliefWeb in 2010. Investments in its technology and editorial management will ensure easier access to relevant humanitarian information, and an improved jobs and skills marketplace. The site's plans also include a professional forum and network, enabling users to link with colleagues and the global humanitarian community to exchange information and expertise.
OCHA is using social media to engage existing and new target audiences on issues that deserve more attention. OCHA on Facebook highlights quotes from the ERC and the latest information on current or emerging crises. We also have a YouTube page, which hosts OCHA film and video content including documentaries, public service announcements and social media-targeted projects.